Social Media - The unique voice which not only defines the tone of your brand, but also how the brand is perceived within the public eye. Crafted and maintained in both planned and real time fashions with sharing and educating in mind.
In modern day society, social media is a necessary tool that many brands rely on heavily to promote themselves and their services/products. We use our young, forward-thinking brains to our advantage to incorporate creative and effective concepts into posts via the following platforms: Facebook, Twitter, Instagram, Yelp, among others.
Our main goals include: building brand/message visibility/awareness, generating website traffic, product sales (when applicable), and a social network presence to supplement web traffic, sales, and brand reach with. Acquiring inbound links, connecting with potential customers online, expanding relations with media outlets (i.e. - blogs, magazines, etc.), and increasing user engagement to expand reach the brand are related goals that we perform to help the brand grow organically. We also utilize target marketing in order to reach specific predetermined demographics. Beyond advertising and marketing, we create visual content in the form of graphics, photographs, and videos to capture the viewer's attention and assist them in understanding the brand overall.
Here at Original Design Studios, we work diligently to provide our clients with the most diverse, captivating, and effective campaigns we can create. Whether it be using our creative abilities to conjure up photoshoot ideas or incorporating our individual experiences to expand on otherwise generic or mundane advertising/marketing concepts, we do it all! Our mission in working with our clients is not only to deliver the most stunning content that will pull in an audience, but to reinforce said content with intelligent, forward-thinking campaigns that produce advantageous results. Not sure how to tackle advertising budgets or effectively communicate with your target demographics? We've got you covered! Fully capable of transposing lofty ideas into reality, our focus on having your brand be represented exactly how you imagine it is paramount at ODS.
MANAGEMENT & reporting
In addition to using social media to increase traffic/sales/awareness for a brand, we track all necessary metrics and analytics in order to fine tune each campaign. Platforms such as Google AdWords, Facebook Ads, Google Analytics, and Constant Contact are implemented to record data related to the customer base and how they interact with the brand. We then augment our social media package with two plans: one short term and one long term. The short term plan refers to real-time actions and events performed on a daily basis with regard to events happening in the world that day/time. The long term plan refers to pre-made and scheduled content put in place in order to generate activity, attract the correct demographic, and assist the ads to run most effectively.
Every month is concluded with a detailed metrics report containing all relevant information to that month’s social media posts, campaigns, and ads. Each report is then compared and contrasted with the summary prior to notate certain trends and improve on specific conversions and events.